Real Estate Branding

admin on September 1, 2010 in Business, Real Estate

Marketing your real estate brand has evolved over the last few years and has a bit more complicated. Years ago most business was done in the local market and with local people. Most people knew one another and it wasn’t difficult to know where to go to get something done. Today, people do business all over the world and most have to "search" to know where to get something done or where to purchase something. Most of the time in real estate agents were told to brand themselves and to make sure everyone knew there name and that name implied real estate. If you need more info on Chapel Hill homes please visit www.chapelhillrealty.com for a full service brokerage that knows the area and can help you with all your needs.

Many realtors bought domain names with the names in them and began pushing themselves as the brand. That type of branding only works in the local market with local people that know you. Most home owners go to the internet and are not searching realtors, they are searching homes. Since "search’ is all about keywords, most realtors didn’t have their keywords in their domains and as a result lost out on a lot of visits to their sites. It’s similar to car dealerships, where people want to search without the bothering of a salesman. People want to search homes without an agent. Eventually they will end up with an agent, but it’s not what they are searching for up front. With that said you still need to be visible, in the areas where people are searching. This way when they are ready to buy they have a familiar agent/brokerage that they have seen numerous times throughout their search journey. We would love to help you in your search, so if you’re at that place and you are looking in the Chapel Hill area please visit our website at Chapel Hill Realty, where you can search and find numerous homes to choose from.

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