Archive for September, 2010


Years ago it made perfect sense to brand yourself and to connect with your local community. Today it takes a more complicated approach that not only includes branding yourself for the local community but being highly visible to those outside your communities. Before the days of internet a realtor needed to be popular within the local community and to advertise consistently in local advertising channels such as newspapers and magazines. While all of that is still good to do today an much more broader approach needs to be realized. To learn about homes for sale and real estate in Chapel Hill visit www.chapelhillrealty.com. 

One of the best ways to capitalize on a broader branding approach is using the internet effectively. Realtors need to know that the first thing they need is a website with great searching capabilities. People that are looking for homes want to search homes, not realtors. A website with easy search functions will go along way in keeping the prospective buyer on the site. If the home buyer continually uses the realtors site to search homes, then once they find a home that suits them they will call the number on the website giving the realtor a highly targeted lead.

Of course for potential buyers to find the a realtors website the website will need to be found. SEO is the best option for this and can really get your website to the forefront of the search engines. Whichever method you choose for your marketing and branding efforts, one thing is for sure. You will need to be found on the internet to capture today’s potential buyers. The days of the mom and pop realtor are slowly fading away. As the internet takes shape and grows, realtors will need to be creative and utilize the changing nature of the potential home buyer. You can learn more about the real estate market at Chapel Hill Realty

News has surfaced about the idea of bringing back the home owners tax credit. The tax credit was great for new home owners and other reasons, but may have actually used up all of its juice for good use. If you would like to read more real estate news visit http://www.augustalistingexpert.com .The tax credit did spur the economy and helped many people, but once the credit was gone the housing market stopped moving forward. Many people saw the credit as an opportunity to buy, but it created inflated reports and sales numbers that could not be justified as a full blown market recovery. So should we bring back the credit? This will be debated and I am not so sure that it’s a good idea. I do agree with incentives, but it would be nice for the market to recover based on the employment rate getting back to where it’s supposed to be. There are so many variables in the housing market that I am not sure that the tax credit is the answer. It never was meant to be a long term solution, but in a bad economy everyone is looking for anything that offers them a little hope and help financially.

It’s good to see builders offering incentives to drive people in to purchasing newer homes, but that is not the long term answer either. Augusta Listing Expert has more on the real estate market. I am not sure that anyone has the long term answer, but one thing is for sure; when people are working and they have a sense of security with their income, they will spend more freely. This will carry over to larger purchases like homes, and vehicles. People, I believe are still a little gunshy on making these large purchases right now until they see the economy improve to where they are secure. Not sure when that will happen, but we can all hope for the best.

Marketing your real estate brand has evolved over the last few years and has a bit more complicated. Years ago most business was done in the local market and with local people. Most people knew one another and it wasn’t difficult to know where to go to get something done. Today, people do business all over the world and most have to "search" to know where to get something done or where to purchase something. Most of the time in real estate agents were told to brand themselves and to make sure everyone knew there name and that name implied real estate. If you need more info on Chapel Hill homes please visit www.chapelhillrealty.com for a full service brokerage that knows the area and can help you with all your needs.

Many realtors bought domain names with the names in them and began pushing themselves as the brand. That type of branding only works in the local market with local people that know you. Most home owners go to the internet and are not searching realtors, they are searching homes. Since "search’ is all about keywords, most realtors didn’t have their keywords in their domains and as a result lost out on a lot of visits to their sites. It’s similar to car dealerships, where people want to search without the bothering of a salesman. People want to search homes without an agent. Eventually they will end up with an agent, but it’s not what they are searching for up front. With that said you still need to be visible, in the areas where people are searching. This way when they are ready to buy they have a familiar agent/brokerage that they have seen numerous times throughout their search journey. We would love to help you in your search, so if you’re at that place and you are looking in the Chapel Hill area please visit our website at Chapel Hill Realty, where you can search and find numerous homes to choose from.